The Value a Pinterest Marketing Manager Brings to Your eCommerce Business
A Pinterest marketing manager, especially one specializing in eCommerce, wears multiple hats, but all with a single goal - to drive traffic to your online store and increase product sales.
Almost like a chess player, a Pinterest manager strategically positions your business on the digital board of Pinterest.
Their Pinterest management services can include creating visually appealing pins on the platform to resonate with your target audience and attract Pinterest users to your products or online shop.
Hi! I'm Melissa, and I am a Pinterest marketing strategist for eCommerce and online shops.
I help eCommerce businesses amplify their online presence, drive high-quality traffic to their sites, and increase sales by leveraging the power of Pinterest marketing
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Wait! What's the difference between a Pinterest marketing manager and a Pinterest marketing strategist?
A Pinterest marketing manager is responsible for the day-to-day tasks of managing your Pinterest account, including creating and scheduling pins, analyzing analytics, and staying up to date with trends.
On the other hand, a Pinterest marketing strategist takes a more holistic approach and creates long-term strategies for your business based on data analysis, competitor research, and industry insights.
They work closely with you to develop a plan that aligns with your goals and target audience.
To me, the roles of a Pinterest marketing manager and strategist are closely aligned, and you may hear both terms used interchangeably.
In fact, many Pinterest managers also take on the responsibilities of a strategist. However, in this post, we will utilize the former. Now, back to our topic.
In this blog post, we will discuss the role of a Pinterest marketing manager and the benefits of hiring one for your eCommerce business, so let’s dive right in.
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A Pinterest manager oversees your Pinterest marketing strategy end-to-end, from setting up and optimizing your business profile to creating and scheduling pins that align with your eCommerce or online shop.
They strategically do keyword research to improve your pins' visibility so that they appear in relevant searches and reach potential customers.
Additionally, they manage Pinterest ad campaigns, ensuring your product pins are seen by those most likely to make a purchase.
But wait, that's not all. A Pinterest marketing manager also provides Pinterest management services that go beyond creating pins.
They monitor analytics, analyzing Pinterest metrics and data to understand what's working and what's not. This allows them to adjust your Pinterest marketing strategy as needed for optimal results.
Basically, a Pinterest manager brings in Pinterest marketing services that can significantly boost your eCommerce business's online presence, drive high-quality traffic to your website, and, ultimately, increase sales.
So, if you want to leverage Pinterest but don't have the time or expertise, consider hiring a Pinterest marketing manager.
If you are looking to hire a Pinterest manager for your eCommerce, Get Seen Management offers Pinterest marketing services tailored to your needs.
We can help you create and grow a meaningful and successful presence on Pinterest for your brand.
We can manage every aspect of your Pinterest strategy, from creating pins to analyzing data.
As a result, you can spend more time focusing on running your business while we take care of the rest! Contact us today to get started!
Pinterest tasks that form the foundation of Pinterest marketing services
While all Pinterest management services are different in some way. Most Pinterest managers follow the basic foundation setup to marketing your eCommerce business or online shop.
Setting up a Pinterest Business Account:
Once you create your free Pinterest business account, a Pinterest marketing manager will optimize your profile.
This includes curating a researched list of Pinterest keywords to sprinkle everywhere on your Pinterest account.
Why?
Because Pinterest is a search engine, it uses keywords to help potential customers find your brand, products, and content.
The keywords your Pinterest manager strategically uses to target will be in your:
Profile name and bio
Boards and board descriptions
Pin text, titles, and descriptions
Do I need to set up a Pinterest Tag?
Your Pinterest management services should also include setting up a Pinterest tag.
Installing the tracking code is good practice, even if you're not planning to run Pinterest ads.
This way, it can start collecting data immediately in case you change your mind in the future.
Applying for the Verified Merchant program
Pinterest has created a Verified Merchant Program (VMP) to help eCommerce or online product sellers have a more well-known presence on the platform.
When you apply, Pinterest reviews your website and products to ensure you are a legit store selling quality products.
Uploading your catalog to Pinterest
Pinteret allows you to connect your entire catalog of products to their platform.
A Pinterest manager can use an app if you have a Shopify or Woocommerce or do it manually, which may take longer due to the amount of work involved.
Developing a Pinterest Strategy for eCommerce:
eCommerce businesses need unique and powerful strategies to drive traffic, increase engagement, and boost sales.
Your Pinterest marketing manager can create a tailored Pinterest eCommerce strategy for your business, including the types of pins to post, how often to post, and which boards to use.
They will develop a strategy that aligns with your eCommerce business goals and target audience. Most online product sellers have the same goals, these include:
Increase sales revenue
Driving high-quality traffic
Building brand awareness to get product visibility
A Pinterest manager can also analyze your competitors and your Pinterest analytics and identify the best practices to apply to your Pinterest Commerce strategy.
Staying Current with Pinterest's Trends
Pinterest Trends is a powerful tool to help your business reach its full potential. It is especially important for eCommerce businesses because they are constantly evolving and adapting to new trends, products, and strategies.
This tool lets you:
See what content is popular at what time of the year
Plan your content in advance
Create a marketing strategy
Search for Pinterest keywords for your niche
A Pinterest marketing manager stays current with these trends to ensure your business remains competitive on the platform.
Pinners are planners, so plan your content a few months before the trend peaks.
Using Rich Pins:
Rich pins on Pinterest provide extra metadata to improve user experience. This helps your pin give more information to the person who sees it, helping them better understand what the pin is about.
Rich Pins adds more details to your pins:
Profile picture
URL on hover
Blog post snippet
Follow button
Site title
Image strategy:
Pinterest is a visual platform, so having beautiful images is essential.
A Pinterest manager will ensure your images are visually appealing, consistent in style and branding, and have clear call-to-actions to entice potential customers.
They can also create different pin designs for the same product to test which performs better.
The two types of Pinterest images that product sellers must have are:
Single product image (up close to show the details)
Lifestyle image of the product (product being used or worn in real life)
While some eCommerce business owners have a graphic designer, a Pinterest manager can help come up with Pinterest-specific images that drive clicks and saves.
Additionally, they will analyze your current images and identify which ones are performing well and why.
Consistently pinning
Consistency in pinning is a crucial aspect of an effective Pinterest marketing strategy for eCommerce.
Whether it's through an approved Pinterest scheduler or manual pinning, Pinterest awards eCommerce shops and product sellers who show up consistently.
Reviewing and analyzing Pinterest Analytics
To improve your content strategy, a Pinterest manager needs to analyze your data and determine what's working and what's not.
Pinterest provides helpful metrics that can aid in this process.
Using Pinterest Analytics, you can identify which of your pins are performing well and create more content that aligns with those successful pins.
You can track metrics such as clicks, saves, impressions, and a better understanding of your audience and what they engage with.
Final Thoughts
These are just some key factors a Pinterest marketing manager performs when managing your Pinterest account.
In conclusion, leveraging Pinterest for your eCommerce business is a game changer, offering tons of potential for increased visibility, traffic, and sales.
With the right strategy in place, your Pinterest business account can be a powerful eCommerce marketing tool, enhancing your brand's presence and driving quality traffic to your website.
Remember, consistency and adaptability are keys to success on this ever-evolving platform. If harnessed correctly, Pinterest could be the missing piece in your eCommerce marketing strategy.
Marketing your eCommerce business and online products on Pinterest in a time-suck that most business owners don't have.
Hiring a qualified Pinterest manager can save you time and money in the long run while also bringing valuable results to your business.
At Get Seen Management, we collaborate closely with eCommerce businesses to craft tailored Pinterest marketing strategies that boost visibility, expand reach, and generate consistent, converting traffic.
Let us handle the details while you concentrate on what you do best: running your business.
Schedule a discovery call today to explore how Pinterest marketing can elevate product sales and drive traffic to your website.
You can also sign up for our newsletter (right here), where we often share Pinterest tips, tricks, and, of course, awesome freebies.
We send emails every Wednesday, mainly focused on Pinterest marketing for online shops and how we can get Pinterest working for you.
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