Mastering Pinterest SEO: Your Ultimate Guide to Driving eCommerce Traffic
Hello, friends! Are you looking to boost your eCommerce traffic and increase visibility to make more sales? If so, then you've come to the right place.
Today, we're diving into the world of Pinterest SEO and exploring how it can be a game-changer for your eCommerce business. Let's get started!
Hi! I'm Melissa, and I am a Pinterest marketing strategist for eCommerce and online shops. I help eCommerce businesses amplify their online presence, drive high-quality traffic to their sites, and increase sales by leveraging the power of Pinterest marketing
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So, you've just started using Pinterest to market your online products. Excellent! You are on your way to reaching a whole new audience!
You have created a business account, claimed your website, connected your catalog, and set up your Pinterest tag.
Now what?
Just post pictures of your products to get followers and customers.
No! This is not those other social media. Pinterest is a totally different social media.
Why?
Because it is not another social media but a visual search engine, Pinterest SEO (search engine optimization) is vital.
SEO plays a massive role in how Pinterest users find your pins, products, and profile on the platform.
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HOW TO USE PINTEREST SEO IN 2024
Pinterest SEO is implemented through the use of Pinterest keywords. One of the most critical factors in determining your platform's success is the keywords you use and where you put them.
Think of Pinterest as Google. Users enter a word or phrase in the Pinterest search bar to view what they are looking for.
Those words or phrases are called Pinterest keywords, which is how your pins appear in users' feeds.
When you include relevant keywords in your profile and pins, you're more likely for your profile and pins to show up in search results, thus driving traffic to your site.
How does Pinterest SEO work?
Pinterest SEO is all about optimizing your profile to increase visibility and be found in the organic search results.
By leveraging the power of Pinterest keywords, you have a better chance of reaching your target audience and driving more traffic to your eCommerce site.
You can do several things to optimize your Pinterest account, including proper keyword placement and using them strategically.
Here are the places Pinterest SEO should be used in:
Pinterest profile name
Pinterest bio
Board title
Board description
Pin file name
Pin text
Pin title
Pin description
But how do you know which Pinterest keywords to use?
One way is to brainstorm a list of relevant terms for your business.
What keywords are you trying to rank for on Google?
Think about words that customers would typically use when searching for your product or online shop.
Make a list of product keywords and awareness keywords, then go to the Pinterest search bar to verify that users are searching for these topics.
Once you have a list of potential keywords, it’s time to start optimizing your account.
Remember to include them in all the places mentioned above.
Examples of Pinterest Keywords and Keyword Phrases
Leather purse
The best collar for large dogs
DIY garden planter
Educational worksheets for kindergarten
For awareness keywords, think about what your customers will be searching for and the pain points they are trying to solve. For example:
What tools do I need for gardening?
How do I clean my outdoor cushions?
What do I need to buy for my wedding?
After brainstorming your list, go to Pinterest's search bar and verify them.
By researching and using relevant keywords, you can make your Pinterest account more visible and increase your chances of driving traffic to your site.
Getting Started with Pinterest SEO
Embarking on your Pinterest SEO journey isn't as daunting as it might seem.
Yes, it can be a lot to take in, but Get Seen Management is here to help.
If you are experiencing information overload and don't have the time to research your Pinterest keywords, we offer a PDF of researched keywords based on Pinterest SEO, plus how to ride the Pinterest Trends train.
Check out this page to find out more: Keyword research for Pinterest SEO.
If you are a do-it-yourselfer like me, here's how you can kickstart your Pinterest SEO adventure.
Mastering Pinterest Keyword Research
Because Pinterest is a search engine, keywords are crucial.
You are wasting your time and effort if you are just slapping tiles and descriptions on pins and posting them without a keyword strategy.
To succeed on Pinterest, you need to put in the research.
There are tools to aid you in finding keywords, but beware, none of these tools are API-approved, and you may get your Pinterest account banned.
Even AI has made its way into the Pinterest world.
You can use AI and ask it to create a Pinterest keyword list for your products and online business.
Just make sure to verify them with the search bar on Pinterest.
How does Get Seen Management search for keywords on Pinterest? We use Pinterest's inside tools to find keywords for our clients strategically.
Here's where we look:
Pinterest search bar
Pinterest word bubbles
Related searches
Pinterest trends
Pinterest ads
Profile Optimization: How can I optimize my Pinterest account for SEO?
There's that big scary word "optimization."
To simplify it, optimization is the process of making something as entirely perfect, functional, or practical as possible.
So, we will perfect your Pinterest profile to be effective on the platform.
Your optimized profile will be complete with the main keyword you are trying to target in your name and an engaging bio that tells who you are, what you do, and who you help.
Your bio should include your main keywords along with other keywords you want to rank for.
Claiming your website- If you own your website, claim it. (sorry, Etsy sellers, Pinterest took away the option to claim your site a few years ago).
Claiming your website tells Pinterest that you are a legitimate business, and they will reward your profile by ranking it higher in searches.
Connecting your catalog- Pinterest allows you to connect your entire catalog of products to their platform.
A few platforms like Shopify and Woocommerce have an integration app to import your catalog easily.
Rich Pins- Rich Pins automatically pull information from your website and display it more visually appealingly.
They give extra information above and below the image when you click on the pin.
Pinterest Tag- Installing the tracking code is good practice, even if you're not planning to run Pinterest ads.
This way, it can start collecting data immediately in case you change your mind in the future.
Want a free setup guide plus optimization tips so you don't miss a step? Check out this guide to see all the steps>>> Pinterest Account Set Up Guide.
Creating a Banner- A Pinterest Banner, also known as a profile cover, appears at the top of your Pinterest profile page.
It's one of the first things visitors see when they land on your profile, and it plays a crucial role in creating a solid first impression.
The banner can be customized to showcase your products or give potential customers a juicy offer if they visit your website.
Its primary purpose is to drive traffic to your highest converting point.
Read this post to learn more about Pinterest Banners: The Untapped Resource for eCommerce Traffic.
Get 11 full-customizable Canva templates for your Pinterest banner here
Board optimization: How do I optimize my Pinterest boards for SEO?
This is a crucial step I see many businesses on Pinterest pass over.
Their boards do not have a keyword strategy.
There is a basic title, like "recipes," and no descriptions to tell Pinterest what the board is about.
Sometimes, I even see board titles with creative or cutesy names like: "Dog Treatos" or "Cuteness Overload."
Trust me, this does not help your SEO efforts.
The board's description plays a significant role in helping Pinterest understand what your pins are about.
Using board titles with long-tail keywords or search terms will help Pinterest index your pins correctly and show them to the right audience.
If a board is irrelevant to your brand and you want to keep it, make it a secret board.
Making board covers- We create board covers for our clients because, after so many characters, the board title gets cut off and gives your audience the ...
Creating a board cover lets your viewers see what your board is about at a glance. They also make your profile look organized and more professional.
Pin Optimization: How do I make my Pinterest pins searchable?
Pin optimization consists of the following:
Title
Full description (try and use all 500 characters)
Pin text
URL
Tags (if posting a video or animated pin)
Vertical image (most common is 1000px 1500px)
And you guessed it. Your keywords are being utilized in each one.
The two types of Pinterest images that product sellers must have are:
Single product image (up close to show the details)
Lifestyle image of the product (product being used or worn in real life)
Unlocking Pinterest's Algorithm
Understanding Pinterest's Smart Feed algorithm is crucial for success.
The algorithm values engagement (saves, clicks, likes, etc.) and consistency, so ensure you regularly post quality content that resonates with your audience and customers.
I know you've seen those posts that give you the perfect time to post on all the platforms.
Posting on social media at the right time can be beneficial if you want your post to be seen by your audience and customers.
Luck for you. Pinterest is not a social media. It's a search engine.
Many years ago, the platform transitioned from a chronological feed to an algorithm focusing on user interests.
So, does posting at a specific time of day matter?
No.
Once Pinterest indexes your pin (understands what your pin is about from the words and images you use), it will show it to your followers and a small set of people searching that topic.
Pinterest is seeing how your pin performs and if it's getting clicks or saves.
Depending on what happens, Pinterest will continue to push or pull back and only show it if people search for that topic.
Having the right keywords is crucial for optimizing your profile, pins, and boards on Pinterest.
Using Pinterest SEO, you can increase the chances of your content appearing in search results when users actively search for it on the platform.
This can help your pins stay relevant for extended periods, possibly even weeks, months, or years later.
Final thoughts
Understanding and implementing Pinterest's SEO can significantly boost your eCommerce business’s visibility and increase sales.
By strategically using relevant keywords in your profile, board, and pin optimizations, you can make your products more discoverable to your target audience on Pinterest.
However, keyword research and SEO optimization can be time-consuming and overwhelming. That's why we're here to help!
We offer a comprehensive Keyword List, extensively researched and tailored to your business and Pinterest SEO.
Plus, a dive into Pinterest Trends to help you create and plan your content for the upcoming year.
Want to know more? Check out this page: Keyword research for Pinterest SEO
This PDF of keywords will save you time and ensure your pins are targeting the right words to get in front of the right people.
Other ways Get Seen Management can help your eCommerce business.
If you need help creating a Pinterest marketing strategy, we would love to help! We can help you set up and optimize your business Pinterest account, and we also offer Pinterest marketing for eCommerce, so you won’t have to lift a finger.
You can also sign up for our newsletter (right here), where we often share Pinterest tips, tricks, and, of course, awesome freebies.
We send emails every Wednesday, mainly focused on Pinterest marketing for online shops and how we can get Pinterest working for you.
Book a FREE discovery call (right here), and we can discuss whether Pinterest marketing would be a good fit for your eCommerce or online shop.
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