You have just started using Pinterest to market your business. Excellent! You are on your way to reaching a whole new audience! You have created a business account, claimed your website, and enabled rich pins.

Now what?

Just post pictures to get followers or customers?

No! This is not those other social media. Pinterest is a totally different social media.

Why?

Because it is not another social media but a visual search engine, for this reason, Pinterest SEO (search engine optimization) is vital. SEO plays a massive role in how Pinterest users find your pins on the platform.

Hi! I'm Melissa, and I am a Pinterest marketing strategist for eCommerce and online shops. I help eCommerce businesses amplify their online presence, drive high-quality traffic to their sites, and increase sales by leveraging the power of Pinterest marketing

Understanding Pinterest SEO

Pinterest SEO is optimizing your account to try and make it appear in a high position in the organic search results. By optimizing your account, you can increase the visibility of your pins and boards to those searching for them.

You can do several things to optimize your Pinterest account, including proper keyword placement and using them strategically. In addition, Get Seen Management also creates a converting Pinterest Banner (read the post here) and board covers as part of our Pinterest marketing strategy.

Here are the places Pinterest SEO should be used in:

Pinterest profile name
Pinterest bio
Board title
Board description
Pin file name
Pin text
Pin title
Pin description

How to SEO for Pinterest

Pinterest SEO is implemented through the use of keywords. One of the most critical factors in determining your platform's success is the keywords you use and where you put them.

Keywords are people's words and phrases when searching for content on Pinterest. When you include relevant keywords in your account and pins, you're more likely to show up in search results and drive traffic to your site.

But how do you know which keywords to use?

One way is to simply brainstorm a list of relevant terms to your business or niche. By researching and using relevant keywords, you can make your Pinterest account more visible and increase your chances of driving traffic to your site.

Think of Pinterest as Google. Users enter a word or phrase in the Pinterest search bar to view what they are looking for. Those words or phrases are called keywords, which is how your pins appear in users' feeds.

Examples of Keywords

How to make chocolate chip cookies
Easy vegan recipes
DIY garden planter
Best homemade shampoo
Save money

Where To Find Pinterest Keywords For SEO

Now that we know the importance of keywords and why we need them, where can Pinterest keywords be found?

Pinterest search bar

You can use Pinterest's search engine to see frequently used terms. Enter a keyword into the search bar, and Pinterest will show you various related terms.

When you start typing in the search bar, Pinterest gives you other keyword and long-tail keyword ideas. This narrows down your keywords to more niche-specific keywords.

Word Bubbles

The word bubbles are back! Pinterest took away this feature a few years ago, making keyword research a little more daunting. But all is forgiving;)

Word bubbles pop up underneath the search bar with more search suggestions.

Also, there are other keyword ideas when you scroll down and see these boxes that contain related searches. Pinterest is giving you other searches related to your niche that users are looking for.

Pinterest trends

Pinterest trends reveal what is popular on Pinterest. This nifty feature shows how keywords perform over time and is a great way to select trending keywords. This is an excellent way to plan your seasonal content for the year.

Scrolling down from the Pinterest trends search bar, you will see surging trends. Here Pinterest shares ideas that are trending across their most popular categories.

Check out the keywords that are exploding in Pinterest trends.

Your website or post

You should be actively engaged in SEO if you are trying to rank on Google or any other search engine. These keywords and phrases can be used on Pinterest too.

Keyword research tool

Keyword research tools like Semrush and Moz don’t pull directly from Pinterest data, but they are still a great way to find keywords.

There is also a Pinterest keyword tool available. I have not taken the plunge yet, but Amy LeBlanc of Levee Road Studio did an excellent post about Pin Inspector. She has tested it out and given her stamp of approval.

Pinterest ads

Saved the best for last. Having a Pinterest business account allows you to create ads. Here we can research keywords without spending money or creating an ad.

Click on Ads --> Create Ad --> Continue --> Select Targeting Details > Find New Customers --> expand Interests & Keywords --> Add keywords.

Clicking on the keyword results will create a list in the left column. You will see that these keywords are searched five million-plus times a month.

Pinterest Keyword Strategy

Now that you have a list of researched keywords create a word bank and use them in your:

Profile name and bio
Text overlay on your pins
Pin titles and descriptions

Pinterest is a powerful platform for driving traffic to your website or blog. But for Pinterest to work its magic, you need to use the right keywords.

By researching and using relevant keywords, you can make your Pinterest account more visible and increase your chances of driving traffic to your site. Pinterest SEO will make all the difference in the success of your Pinterest marketing efforts.

If you need help creating your keyword list and creating a Pinterest marketing strategy, we would love to help! We can help you set up and optimize your business Pinterest account, and we also offer Pinterest marketing for eCommerce, so you won’t have to lift a finger.

You can also sign up for our newsletter (right here), where we often share Pinterest tips, tricks, and of course, awesome freebies. We send emails every Wednesday, mainly focused on Pinterest marketing for online shops and how we can get Pinterest working for you.

Book a FREE discovery call (right here), and we can discuss whether Pinterest marketing would be a good fit for your eCommerce or online shop.